Most magazine printers will apply a notation to their quote specifying their “overs and unders” policy when producing your magazine. But what exactly does that mean? Why “overs” and “unders” are necessary: Each step in a manufacturing process (including the printing process) Read More
“Hey, just checking in – did you have a chance to read my last email to you? I know you are busy right now – but here’s a copy of it just in case you have a chance to read it now.” This Read More
When I say “launch a digital strategy” I mean every aspect of digital: online content, social media, e-newsletter, and even text messaging. A True Digital Transformation. Everything your publication needs to reach an ever-growing digital audience wherever they are across the web, Read More
Questions: Why do you think Michael Jordan shot hundreds of free throws each week? Why do the top Hollywood actors have coaches? Answer: Because being the best requires practice, mentoring and coaching. Half-hearted role-playing stinks. To be the best ad salesperson in your niche, Read More
Publishers face many challenges that did not even exist 10 years ago. But before they surrender to Facebook, Instagram and Google, publishers should ask themselves if they are really doing everything they can to build their business. Or are they copping out? This Read More
There is real value in your readership analytics. Smart publishers are mining their metrics to increase their reach and cultivate new revenue. Are you doing all you can to capitalize on your audience demographics and preferences? Three of the 5 Ws—Who, What, Read More