It’s the difference between being constantly inundated with messaging vs choosing what to consume and when. Imagine a reader experience with no annoying pop-ups, frozen downloads or swiping to nowhere. Instead, your niche readers can enjoy uncluttered, uninterrupted moments to absorb your magazine’s content, enjoying the feel of the paper between their fingers as they turn the page. They are off-screen and relaxed. Ahhhh.
That experience is one of the many reasons why readers trust brands more in print magazine advertising. So how do you best sell the power of your print in the digital age? By selling both, of course.
A Magazine Networks’ study has found that the combination of advertising in print magazines with other media helps brands build consumer relationships AND increase purchase intent. The study revealed that advertising campaigns which include print magazines amongst their mix of media channels have a 22% increase in brand trust. Share this with your ad clients: Brands found in print magazines will have a 55% increase in favorability and can have a 29% lift in purchase intent.
P.S. Love print media and revenue? Check out more ideas in our Get Groovy with Print infographic!
About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.
Niche Media has the best events, education, and training in media! Our super niched-out events & content give target-audience publishers in the B2C, hobbyist, B2B, city & regional, and association markets the tools they need to build revenue, audience, and more.