Chances are you’ve heard about it and thought about it too. A growing number of publishers are offering creative marketing services to diversify their revenue model –and it makes sense. With so many ad dollars moving to Google and Facebook, who wouldn’t Read More
Native advertising has become wildly popular – but mostly for social media giants such as Facebook. eMarketer forecasts that spending on native digital display ads will grow 36% in 2017 to surpass $22 billion – with social platforms accounting for about 84% Read More
We’re not too far off from next year’s revenue strategy, budgeting and growth planning. So what ARE the big questions niche media companies should contemplate as they look toward a successful 2018? And more importantly, what are the solutions that will work best for Read More
Eight years ago, when I first started Prime Publishing LLC , I hired one editor. Today we have almost 50 editors working for us full-time. Their goal is to create great content every day that our readers enjoy. So many people always Read More
We say it all the time: It’s not a print vs digital question anymore. It’s both. The key is finding the right combination of distribution channels for your niched out content. And even though the spotlight these days is in the digital space, most everyone is still figuring out Read More
The new media landscape defines success by the reinvention of your business model, the constant development of revenue streams and determining the right distribution mix for your devoted audience. And that’s before you think about growth! Does your growth plan include a new magazine launch? Read More
A loyal blog reader recently mentioned that it can be challenging sometimes to demonstrate to their advertisers how effective print can be, vs digital. We hear that a lot. (Hey advertisers– it’s not print or digital, it’s print AND digital!) Yet we also heard publishers talking about the Read More
A couple of weeks ago, I attended the Niche CEO Summit in Alexandria, VA. It was great to talk with niche publishers about new revenue streams that are working well for them. Mark Hintz, a keynote speaker and CEO of Sovereign Homestead Magazine Read More
[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] In my last post, I wrote about the Niche Publishing Print Renaissance. And although print is trending up, your digital edition should not be an afterthought. Niche publishers need to be focused on all Read More
Recently I had the honor of being elected the Chairman of the Board of Idealliance. For magazine publishers, know it or not, it is one of the most consequential professional trade organizations in the world. You may have never heard of Idealliance, Read More
