Is hosting webinars really worth it for you and your client? Can’t they be a giant pain to arrange and then hardly anyone actually signs on so the actual lead count isn’t there? And then those few people who attend are “multi-tasking” aka ignoring Read More
Native advertising has become wildly popular – but mostly for social media giants such as Facebook. eMarketer estimates that spending on native digital display ads grew in 2017 to surpass $22 billion – with social platforms accounting for about 84% of that spending. For Read More
Ok, your sales manager has handed you a new integrated digital media package to sell and tells you to “run with it”. But your advertisers can vary so much in terms of experience, budget, even their own understanding of digital ROI. Not Read More
Q: What do you call a client contract that actually gets signed before New Year’s? A: A Santa Clause! It’s holiday season, Niche Peeps! You know, that time of year when it’s really, really hard to get calls and emails answered. And getting clients Read More
When I started my career I was lousy at working a room. I could do a lunch meeting and nail it. Public speaking or a sales presentation? No problem. But I was terrible at large cocktail parties or receptions. I felt like Read More
For most ad sales professionals, the 4th quarter signals the beginning of the end of your ad sales year. And even if your fiscal year does not follow the calendar year, by the time you add the holiday season and New Year celebrations into Read More
It seems like I fight an uphill battle with a handful of my clients who think print is dead. I include print advertising, among many other things, in their proposal every year and then spend an hour explaining to them why keeping Read More
During the holidays last year, I was stuck watching America’s Next Top Appetizer Food Truck, or some such thing. The contestants had to prepare a meal for the judges (who saw that twist coming?). One of the judges arrived late and missed Read More
What does LinkedIn mean to you as an ad sales professional? Is it a tedious necessity, or just a social media site where you have simply parked your profile and left it there—just so you can say you have a presence online? In Read More
Native advertising is a prime revenue opportunity for niche publishers, and shows significant growth every year. According to eMarketer, Native now makes up more than 50% of digital ad spending. And Business Insider has predicted that by 2021, 74% of all ads in the US market will be Read More
