Print can be a tough sell to those prospects who say, “We only do digital”. But fear not! There are ways to overcome that obstacle. It all starts by telling your print story. How do you do that? Start by emphasizing the direct Read More
The next installment of our Million Dollar Idea series comes from niche publisher Jeff Peterson of Peterson Publications. (His media company currently publishes 9 titles, 5 directories and 2 guides.) Publisher: Jeff Peterson, Peterson Publications, Topeka, KS Magazines: Plastics Business and 8 Read More
What’s love got to do with it? It’s pretty much everything for those of us in the niche publishing. When you work in niche media, it’s a requirement that you need to love what you do. And we all know that niche Read More
At the Niche CEO Summit a few months ago, niche publishers gathered from all over the country to share best practices and new creative strategies. One hot topic at the roundtables was B2B digital strategies for small niche publishers. We talked about Read More
Paywalls are everywhere right now. Whether it’s the successful pioneers and veterans, or the new kids on the block, everybody is talking about them, considering them, or building them. That, and the membership model, which may or may not involve a paywall, Read More