I recently had the opportunity to attend a meeting in Nashville that blew me away. It was for the newly formed Women in Publishing (WIP) Summit Advisory Board. The nine women in attendance are highly accomplished, experienced leaders in niche publishing. The Read More
Say it with us, Niche Nation. The value of your publication, your digital magazine, your e-newsletter, your social media presence is A-U-D-I-E-N-C-E. In your unique market, no one can compete. Let’s leverage this and sing it from the roof tops. Tell your Read More
We sat down with Rob Ristagno, author of “A Member is Worth a Thousand Visitors”. Rob and his team have spent the past three years working directly with dozens of publishers to define the five forces to digital revenue success. The book Read More
Last week, I wrote about how to bring structure to the very first sales call to give myself the best chance of making a sale. (And to enjoy that heady feeling as often as possible!) The first 3 steps I take in every single Read More
As the role of audiences in digital marketing becomes more important, it’s critical for publishers to not just gather data, but understand what they have, and how to best utilize it. Smaller publishers in particular, whose teams and budgets may be more limited Read More
It’s a wonderful feeling, isn’t it, that heady, addictive moment when you close a deal? In every ad sales training workshop I teach, I loudly proclaim that feeling just never goes away. For me, it is just as fresh today as it Read More
Audience growth is the mile-by-mile marathon that makes all things possible with your business – New Advertisers, New Revenue, New Markets – are all predicated on your ability to grow your audience. As media marketers, the team at January Spring has pulled Read More
