Every publisher knows quizzes are highly engaging to readers. But a smart few publishers are using quizzes as products for advertisers. Believe it or not quizzes can drive serious revenue, along with providing deeper insights into your audience and building your list. Whether light and fun, Read More
British statesman John Morley hypothesized “Literature is the most seductive, the most deceiving, the most dangerous of professions”. For magazine publishers, there is an analogy with our love-hate relationship with newsstand channels. The one-size-fits-all distribution channel favors the largest of publishers and can Read More
We’ve tried all these things in attempts to grow our digital ad sales: Hire a “digital” sales person. Create packages that bundle print and digital. Restructure sales compensation plans to motivate more digital ad sales. Shoot more videos and create more email Read More
Although special editions and one-offs are a staple for most niche publishers, there is also a way to drive new, year-long print revenue streams with ancillary publications. Plus you already have the creativity and the staff! And if you are publishing a City & Read More
Cart before the horse or horse before the cart? We are SO done with the print vs digital debate already…… Today the successful business model is based on the continual development of evergreen and fresh content that engages your audience. The focus now is on how Read More
Niche magazines are thriving, even while mass-circulation colleagues are freshening up their resumes. What’s the secret? Small and medium-sized magazines continue to niche their niche and speak convincingly to ever more hyper-targeted market segments. With tremendous change underway, this is the perfect time for publishers and Read More