Take Lead Gen to the Next Level with….Quizzes!

Every publisher knows quizzes are highly engaging to readers. But a smart few publishers are using quizzes as products for advertisers. Believe it or not quizzes can drive serious revenue, along with providing deeper insights into your audience and building your list. Whether light and fun, Read More

Our Love-Hate Relationship With Newsstand Channels

British statesman John Morley hypothesized “Literature is the most seductive, the most deceiving, the most dangerous of professions”.  For magazine publishers, there is an analogy with our love-hate relationship with newsstand channels. The one-size-fits-all distribution channel favors the largest of publishers and can Read More

Boost Print Revenue by Leveraging Online Assets

Cart before the horse or horse before the cart? We are SO done with the print vs digital debate already…… Today the successful business model is based on the continual development of evergreen and fresh content that engages your audience. The focus now is on how Read More

Is it Time for a Print Redesign?

Niche magazines are thriving, even while mass-circulation colleagues are freshening up their resumes. What’s the secret? Small and medium-sized magazines continue to niche their niche and speak convincingly to ever more hyper-targeted market segments. With tremendous change underway, this is the perfect time for publishers and Read More