Dedicated niche audience? Check. Print side of the business super-successful? Check. But what about digital products? What’s your strategic plan for digital for the next 2-3 years? Transitioning from a sole focus on print to expanding into the digital space can be daunting, all while stretching Read More
Growth means you need more ad sales managers. Sure it’s a good problem to have, but where do you find the good ones? Have you considered that your own sales team’s top performers could be ideal candidates?
The definition of “proactive” is “controlling a situation by causing something to happen rather than responding to it after it has happened.” Are you truly proactive when it comes to managing the profitability of your events? Do you have events in your line-up Read More
“Be agile in your approach, have a solid plan for three to five years, and make small tweaks and celebrate small successes as you go.” That’s good advice on growth from FIPP back in 2016. And now it’s 2017! We sat down with Revmade Read More
In our latest Niche Talk, Paul Reulbach, publisher at San Francisco Magazine, discusses the opportunities in 2017 for publishing events and ad sales.
Have you noticed that every time you make a purchase from a clothing store or stay at a hotel, you get a follow-up email from the company asking you about your experience? If you have, you’re not alone. These companies were probably Read More
Think outside the media kit impressions and distribution stats. Give your advertisers the targeted, responsive audience they need for awesome ROI! (and repeat business for you)
What challenges lie ahead for niche publishers in 2017? Hear from Cathy Zion, Today’s Family, as she looks ahead in the Niche Talk series.
Connect with your advertisers outside the contract push to build long-term relationships!
The ultimate media disruption: “Service” models and native ads have replaced the traditional advertising. So how can niche publishers compete for those ever-increasing content marketing budgets through the new channels of creative services and native advertising? We interviewed digital expert Andrew Hanelly about services publishers can offer Read More
