Technological disruptions and advances over the last several years have resulted in publishers redefining what they do— from “just” a publishing magazine(s) to becoming a niche media brand. Fortunately, publishing’s blend of creativity, editorial, marketing and business management is ideal prep for Read More
It’s the difference between being constantly inundated with messaging vs choosing what to consume and when. Imagine a reader experience with no annoying pop-ups, frozen downloads or swiping to nowhere. Instead, your niche readers can enjoy uncluttered, uninterrupted moments to absorb your Read More
According to Forbes, 5G is the future of mobile, chat bots are going to go from good to great, connected clouds will transform our lives. And let’s not forget the cool new advances in development for AI and AR. So what does Read More
Is your turkey going to be fried, smoked, roasted or butterflied? Where do you stand on sweet potatoes? (Or your father-in law, for that matter.) Are you for or against pumpkin pie? And what’s up with those vegetarian cousins who want to Read More
Niche Key Question: What are the latest publisher revenue ideas and how can you get on board? What’s the next big thing YOU should be doing to stay ahead in this crazy niche publishing world? We interviewed Christopher Lester (Founder, [C4ward] Strategies Read More
GDPR, the EU’s General Data Protection Regulation, came into force on May 25th of this year. Updating an earlier directive, its purpose is to enforce protection for all who reside in the EU/EEA from unwanted use of their data and/or breaches of Read More
Even if you “own” your niche market, there is (or likely will be) competition. And though the other guys can push your content and team to be the best, it can also be a big thorn in your side when budgets are tight Read More
So you’re considering selling your media business. Or maybe buying new media properties. Is it a sure thing that it will be a long, bumpy ride? Are there ways to prepare yourself and your company now that can make a difference? We Read More
I recently had the opportunity to attend a meeting in Nashville that blew me away. It was for the newly formed Women in Publishing (WIP) Summit Advisory Board. The nine women in attendance are highly accomplished, experienced leaders in niche publishing. The Read More
What this is not: A blog post about overcoming failure that led to great success. What this is: A blog post about coping and getting back in the saddle after a failed launch. My business plan was solid. Client base was huge. Deliverable was Read More
