For many, audience loyalty is bridging revenue and engagement. Ashley Mulder shares her audience outreach plan with checklists to enact each strategy.
Many niche publishers are assessing their print magazines as media budgets and ad dollars shrink this year. But you may be missing out on revenue opportunities by cutting issues or closing up entirely. Read on for five evaluation tactics from Erin Peterson, Read More
Many niche publishers are assessing their print magazines as media budgets and ad dollars shrink this year. But you may be missing out on revenue opportunities by cutting issues or closing up entirely. Read on for five evaluation tactics from Erin Peterson, Read More
Earlier this week we walked down the virtual red carpet to watch the 2020 Nichee Awards. While the ceremony may have seemed a little different than years past, this was our biggest Nichee Awards EVER! Biggest Nichees Ever! To cover all the Read More
Print is not dead. In fact, niche print is thriving. More content than ever is being consumed in print by audiences waiting out the COVID lockdown at home. How can you take advantage of this silver lining? Charles Warner, CEO of Innovative Read More
What a week! Super Niche (Almost) Live took place Tuesday-Wednesday, April 14-15 — and nearly 1,300 niche publishers came to our virtual party! (All the sessions are on our Recordings Page right now.) We had a great time hosting all of you. Read More
“May you live in interesting times.” – Chinese proverb Yep, we are living the proverb. And we hope all of our Niche peeps out there are hanging on! Many of you are spinning the current COVID-19 situation as an opportunity. We’re hearing Read More
It’s a brave, new world right now of remote work, advertiser soothing, audience outreach and support, and business assessment to ensure continued growth and survival. We hope you are hanging in there, Niche Nation! If you are spending time assessing products to Read More
Whether you find yourself now working from your kitchen, dealing with a long-extended school break for your kiddos, or just bummed about missing your favorite sports or concerts, COVID-19 is affecting everyone. There are many ways to keep your magazine relevant and Read More
No matter how much your core brand’s magazine, website, or event is thriving, building in back up revenue streams and maxing your brand’s recurring revenue is your safety net when things get rough. (And if things are going great, it’s that much Read More
