Have you created a sensory marketing strategy for your mobile advertising? We always talk about the reader experience–enhancing your readers’ sensory experience can take your digital advertising to a whole new level. You need to set goals first to determine what you want to accomplish with your sensory Read More
Last week we blogged about ways to up your e-newsletter game in Create an E-Newsletter that Rocks! Part 2 comes from niche publishing expert Rebecca Sterner, who spoke at our Niche Digital Conference last month. She gave our attendees tons of great ideas that Read More
Branded e-newsletters are one of the fastest growing revenue streams for niche publishers. They offer so much flexibility in terms of timing, sizes, style and content. It’s the perfect way to connect with your niche. Since you are publishers, we are going to assume you know Read More
It is a very common practice in ad sales to look to your competitors for new sales leads. While I understand this strategy is common, unfortunately you are often late to the party when you call on them and ask them to run Read More
Niche friend and publisher Cecily Hastings of Inside Publications tipped us off recently about an interesting Newsosaur blog post. It explains well the dilemma of analyzing digital audience engagement. What numbers can you really trust? The blog post points out some of the issues with the Read More
Most sales people see proposals as the most critical factor of the entire sales process. They truly hang their success on the proposal they send. This is very flawed, yet very common. Why? Because we know that the vast majority of people Read More
USA Today’s recent article How Much is Internet Traffic Worth? made us ponder about the measurement and accuracy of traffic data in online ad sales. The author paints a pretty bleak picture. Do we now live in a world where it’s hopeless Read More
What’s on the minds of niche publishing professionals? Our audience tells us that the hot topic of sponsored content continues to confound, so we’ve rounded up some of the best past posts by our content experts for you reading pleasure and learning-ment. Read More
We have all heard about the studies that money is not necessarily the biggest motivator for salespeople. We’ve all heard passionate debates about whether there are other motivators that make top salespeople want to work for you. I do think there are Read More
I am always amazed at the number of ad sales reps that never, ever practice their trade in an effort to improve. Just imagine if Tiger Woods never practiced. Would he be as successful? Probably not. Why did Michael Jordan shoot hundreds of free throws Read More
