Digital Publishing Dilemma: Which Metrics Can You Trust?

Niche friend and publisher Cecily Hastings of Inside Publications tipped us off recently about an interesting Newsosaur blog post. It explains well the dilemma of analyzing digital audience engagement. What numbers can you really trust? The blog post points out some of the issues with the current metrics: Unique visitors: Some experts say these stats can be 5x too high! Pageviews: A page served […]