What’s on the minds of niche publishing professionals? Our audience tells us that the hot topic of sponsored content continues to confound, so we’ve rounded up some of the best past posts by our content experts for you reading pleasure and learning-ment. (New word we just made up.) These smart guys also happen to be very popular speakers at our conferences. Here’s why:
First, we interviewed digital expert Joe Cha last year about the future of sponsored content. Joe was deeply immersed in the sponsored content pool while most of us were still learning to tread water: Sponsored Online Content is the Future of Niche Magazines!
Editor Rob O’Regan is always in demand for his in-the-trenches knowledge of sponsored content from an editor’s perspective. He truly understands that finding the right balance between editorial and advertising is the key to success, growth and the respect of your audience: Your Sponsored Content Questions Answered!
And finally, don’t assume sponsored content only applies to “advertising!” Webinar guru Mike Agron tells us how we can provide valuable information to our audience while developing a whole new level of audience engagement at the same time: Sponsored Webinars Done Right can be Profit Powerhouses for Publishers
Sponsored content boundaries will continue to be passionately debated in niche magazine conference rooms everywhere. Let’s acknowledge it’s here to stay and we must figure out how to tame the beast. It really gets down to this: Always paying careful attention to and refining your content strategy…..for YOUR audience.
About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast……who sometimes gets carried away.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – just launched a blog all about creating and marketing targeted events – blog.NicheEventNation.com Check it out!