There’s a ton of buzz out there about membership programs for publishers. Whenever a trend gets hot, we like to ask: What is the real problem we’re solving? Doing so enables us to avoid the trap of focusing on a passing fad. In this case, the real problem memberships solve is they create a direct and meaningful relationship with your […]
Don’t assume a membership is for you. Hey, what? Look, we love memberships, and so do many companies across media, events, retail, business services, and so on. But implementing a membership simply because it’s trendy, without doing any analysis, runs completely counter to what we stand for! While it’s true we usually end up working with clients to build a membership program, that’s only […]
At the Niche CEO Summit last December, there was a roundtable discussion dedicated exclusively to membership models for publishers. One question several publishers had was: “I know I should have a membership, but I’m not sure or confident about exactly what should be included.” The concern is valid. But here’s the good news: it’s possible to overcome this roadblock! We know […]
For our industry to thrive, we need to diversify our revenue. We have to reduce our reliance on advertising and look for ways to generate reader revenue. And in 2018, there’s no better model than the membership program. But you can’t just slap up a paywall and say “Presto! We’re a membership business now!” A membership will only work […]
We sat down with Rob Ristagno, author of “A Member is Worth a Thousand Visitors”. Rob and his team have spent the past three years working directly with dozens of publishers to define the five forces to digital revenue success. The book is packed with case-studies, strategies, and step-by-step instructions on how to implement these five forces in your publishing […]
Online conversion is often the largest immediate opportunity for publishers to improve their online businesses. Why? Most media websites are focused on eyeballs, because under the advertising model, publishers get paid every time someone clicks on anything. It doesn’t matter what the visitor clicks on—as long as a click gets registered, page views go up, and the publisher earns another […]
Maybe you’re sick of being asked about your 2018 resolutions, but note that research has proven they’re worthwhile: people who explicitly make resolutions are 10 times more likely to attain their goals than people who don’t explicitly make resolutions. Let’s skip all the resolutions around diet, exercise, and smoking and focus on ones that will make you more money in […]
