Do not waste your budget and effort building a new website or implementing a website redesign thatmerely looks lovely and fresh. As you plan your new web design, look out for these common mistakeseven the most seasoned publishers make: 1. Hiring a web developer who “does it all,” as opposed to one who specializes in the publishing andmedia industry. A […]
I remember a business school professor proclaiming, “diversification is the only free lunch.” He meant that diversification is the only technique in finance that simultaneously lowers risk and increases returns (click here if you don’t believe me). I’d argue that there’s another free lunch in the business world: segmentation. Segmentation allows companies to simultaneously lower marketing costs and increase sales. […]
Many niche publishers are assessing their print magazines as media budgets and ad dollars shrink this year. But you may be missing out on revenue opportunities by cutting issues or closing up entirely. Read on for five evaluation tactics from Erin Peterson, owner at Capstone Communications. This article was first published in Pages magazine, published by Lane Press. See Part One here. – […]
Many niche publishers are assessing their print magazines as media budgets and ad dollars shrink this year. But you may be missing out on revenue opportunities by cutting issues or closing up entirely. Read on for five evaluation tactics from Erin Peterson, owner at Capstone Communications. This article was first published in Pages magazine, published by Lane Press. – Editors ***** […]
