Are Customer Needs Assessments Dead? Part One

As we navigate the changes in our world right now, I think it’s important to focus on the Customer Needs Assessment (CNA.) We’re living in a world where people are limited in cash, limited on funds, and certainly limited on patience. So how do we expect someone we’re selling to to actually understand what they need vs. what they want? Think about your […]

The Lowdown on Programmatic Ad Revenue

Publishers are always looking for ways to increase advertising revenue – especially in digital channels. Programmatic comes up often as an ad-revenue driver, but there still seems to be some mystery around what Programmatic really is and if it’s only for the “big guys” in magazine publishing. Let’s take a look! (Hint: it’s perfect for smaller niche publishers too.) We brought […]

Don’t be a Zoom Zombie! [VIDEO]

Quick – how many Zoom calls have you been on today? (Or MS Teams, Google Hangouts, GoTo Meeting, or any of the other video call programs for that matter.) Video calls have exploded due to COVID-19 and remote workers. Make sure you are at your best on each call! Even if no one has said anything about your tendency to […]