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Author: Christopher Ware

Ad Sales, Online Revenue, Publishing Management, Social Media

The New Media Sales Rockstar

March 1, 2015ad sales strategies, camp niche ad sales training, Christopher Ware, magazine ad sales, niche magazine revenue

Not long ago a large bottle of schmooze and a phone meant media sales success. Times have changed! To achieve rockstar media sales status you’ve got reinvent yourself. We asked Sales expert Chris Ware to share some of the tools, tricks and technology you need to Read More

Event Management, Event Management, Marketing, Sales

More Choices = More Regret: Why Your Customers (and You) are Really Happier with Fewer Choices

May 20, 2014

Imagine for a moment you have been asked by your spouse to buy a yellow cake mix at the store. You walk down the aisle and you encounter ten variations on yellow cake.  This is what you see: Lemon cake, pound cake, golden cake, Read More

Event Management, Event Management, Marketing, Sales

Proof that social media works: A quick way to build up your LinkedIn connections

April 7, 2014Christopher Ware, Niche Media, Social Media Ad Sales, Social media for events

Hard data on the benefits of social media as a sales tool has been hard to come by – until now. Jim Keenan, author of the new book The Rise of Social Salespeople, reports that salespeople who use social media outsell their peers Read More

Ad Sales, Publishing Management

Salespeople, Tell the Truth!

March 23, 2014ad sales strategies for magazines, Christopher Ware, increase ad sales revenues, Niche Media

Do you ever get frustrated by salespeople who call you and leave misleading messages? Does that make you very receptive to what that sales person has to say? Thought not. Today I’m going to give you something very important: The Manifesto for Read More

Ad Sales, Publishing Management

Social Media Selling Works! Start by Building Up Your LinkedIn Connections

March 17, 2014Christopher Ware, LinkedIn for magazine ad sales, social media selling for niche magazines2 Comments

Hard data on the benefits of social media as a sales tool has been hard to come by – until now. Jim Keenan, author of the new book The Rise of Social Salespeople reports that salespeople who use social media outsell their peers by Read More

Ad Sales

Does Your Ad Sales Customer Database Include This Field? Maybe It Should.

June 30, 2013ad sales training, Customer relationship management techniques, Niche Media

I was a December graduate from college.  This meant that I had a much smaller graduation ceremony than the rest of my classmates.  So small in fact that our class president called us each up to the stage, by name, to get Read More

Ad Sales

How to Get Ad Sales Prospects to Respond to Your Emails – Free Burritos!

April 23, 2013ad sales for niche magazines, camp niche ad sales training, creative ad sales for niche media, increase revenue for niche publications

So how can you get your prospects to respond to YOUR email when they are scanning through hundreds in their inbox every day? Sometimes the most basic themes resonate most with busy customers. Plus, you have to be creative and original in Read More

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