What this is not: A blog post about overcoming failure that led to great success. What this is: A blog post about coping and getting back in the saddle after a failed launch. My business plan was solid. Client base was huge. Deliverable was clever and necessary. Subscription-based product meant recurring revenue. Cost of production low. Pre-launch research was aggressive and detailed. […]
Tear down those old, traditional database silos of print and digital. Think instead about an integrated audience database. An integrated database is far more useful to you when you connect the dots between website, events, podcasts, webinars, enewsletters, print, mobile, video and ALL your magazine’s other content platforms. The key is to combine and standardize your current disparate data and see each of your customer “engagements” as a […]
Online conversion is often the largest immediate opportunity for publishers to improve their online businesses. Why? Most media websites are focused on eyeballs, because under the advertising model, publishers get paid every time someone clicks on anything. It doesn’t matter what the visitor clicks on—as long as a click gets registered, page views go up, and the publisher earns another […]
Whether you are a City & Regional, Consumer or B2B publisher, finding ways to expand your subscriber base is a top priority. You already have the staff in place and a gold mine of content. But are you doing a great job of boosting subscription sales with your ancillary products? If not, what areas should you focus on? We checked in with Logan […]
