Alternate revenue streams, paywalls, sponsored content, versioning, big data, social media tracking… Today’s publishing environment is complicated. But you know what? It doesn’t always need to be. We can get so caught up in embracing the next new trend that we overlook Read More
Niche magazine publishers have a built-in advantage over publishers of mass-appeal magazines: Their readers aren’t just mildly interested in the content they offer. They’re passionate! Niche magazines address specific professions and industries as well as hobbyists, enthusiasts, activists, and artists. This built-in niche Read More
I am a foodie. I subscribe to a half-dozen or so influential epicurean publications. Within their glossy, beguiling pages, I routinely see full spread ads for amazing magazine-sponsored events that subscribers can attend. Celebrity Chef demonstrations in Vegas. Wine and food pairings Read More
Most magazine printers will apply a notation to their quote specifying their “overs and unders” policy when producing your magazine. But what exactly does that mean? Why “overs” and “unders” are necessary: Each step in a manufacturing process (including the printing process) Read More
There is real value in your readership analytics. Smart publishers are mining their metrics to increase their reach and cultivate new revenue. Are you doing all you can to capitalize on your audience demographics and preferences? Three of the 5 Ws—Who, What, Read More
As a marketer working for a magazine printing company with a venerable, lively lineage tracking back to 1793, I love a good magazine success story. Especially in this disruptive age of multitudinous content platforms and shrinking attention spans. And there are great Read More
[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] In my last post, I wrote about the Niche Publishing Print Renaissance. And although print is trending up, your digital edition should not be an afterthought. Niche publishers need to be focused on all Read More
I’ll admit to the title being a bit dramatic. But can we all agree that recent signs point toward a renewed preference for print in the magazine world? What makes it all the more remarkable is that we are truly immersed in a digital Read More
