See three ideas that underpin many of the ad sales, audience engagement, and business growth strategies shared by our attendees of nearly 100 media leaders.
Technological disruptions and advances over the last several years have resulted in publishers redefining what they do— from “just” a publishing magazine(s) to becoming a niche media brand. Fortunately, publishing’s blend of creativity, editorial, marketing and business management is ideal prep for Read More
As a marketer working for a magazine printing company with a venerable, lively lineage tracking back to 1793, I love a good magazine success story. Especially in this disruptive age of multitudinous content platforms and shrinking attention spans. And there are great Read More
The days are longer—and it seems like they get longer every dragging minute. And it’s hot, hot, hot. For many of us, mid-summer hits and then we are suddenly in a complete state of inertia with absolutely no focus beyond whether our Read More
