For our industry to thrive, we need to diversify our revenue. We have to reduce our reliance on advertising and look for ways to generate reader revenue. And in 2018, there’s no better model than the membership program. But you can’t just Read More
People often behave differently than they say they will. Survey question: Would you buy this (product)? Customer answer: Yes. Actual behavior when product comes out: Didn’t buy it. Sometimes people have an idealized vision of who they are or what they want. Read More
Say it with us, Niche Nation. The value of your publication, your digital magazine, your e-newsletter, your social media presence is A-U-D-I-E-N-C-E. In your unique market, no one can compete. Let’s leverage this and sing it from the roof tops. Tell your Read More
Tear down those old, traditional database silos of print and digital. Think instead about an integrated audience database. An integrated database is far more useful to you when you connect the dots between website, events, podcasts, webinars, enewsletters, print, mobile, video and ALL your magazine’s other content platforms. The Read More
Now read this! I just finished a great biz book on totally revamping marketing outreach and revenue. This is a must-read for niche publishers! Joe Pulizzi, a recent keynote speaker for us in Chicago, has co-written a new book with Robert Rose Read More
Nearly all digital publishers would agree: one of the key points of creating content online is to educate your audience and solve a reader’s problem. That’s why so much content monetization strategy starts with the question, “What problem are you solving for your audience?” Solving Read More
