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Category: Ad Sales

Ad Sales, Sales

Close 35% More with Recommendation-Based Selling

March 8, 2022March 8, 2022

Things are just different right now in Sales Land. Understatement, right? The title of my new book, Selling Forward, is 100% committed to re-inventing your sales game in a pandemic fatigued world.  While I was writing the new book, which was originally Read More

Ad Sales, Sales

Close Your Sale…Without Acting Like a Salesperson

December 13, 2021December 13, 2021

There are usually two points during every sales call that are mildly awkward. Most salespeople will say that those two are the beginning and the end of every scheduled sales call with a prospective client, since both of these can present a Read More

Ad Sales, News, Sales

Has COVID Killed Relationship Selling?

April 30, 2021October 28, 2021

What do the years 1990, 2001, 2007 and, 2019 all have in common?  These years represent bad times in the American economy.  Technical recessions in America.  Times when we had to reinvent our sales game and adjust for the circumstance.  So, why Read More

Ad Sales, Online Revenue, Sales, Social Media

Helping Advertisers Prepare for the Buying Bump: 10 Ideas to Update Your Media Sales Game

April 1, 2021April 1, 2021

All research points to a buying bump that is set to occur. We see citizens getting back to some level of normalcy, signalling that many buying habits will soon come back into play. Yet, our advertisers are still throwing us the same Read More

Ad Sales, Publishing Management, Sales

7 Work From Home Strategies for Success

January 15, 2021ad sales, ad sales management, ad sales tips, ad sales training, Coronavirus, COVID-19, remote, Ryan Dohrn, staff management, work from home, work tips

For many sales people working from home is the new normal. Here are 7 tips to make your work-from-home life even more efficient.

Ad Sales, Online Revenue, Sales

10 Ways to Close 2020 Sales Strong (Part Two)

December 7, 2020ad sales, Ad sales strategy, ad sales training, COVID-19, online revenue, pandemic, Ryan Dohrn, sales, sales strategies, zoom

The wrap-up of sales tips you need to finish 2020 strong and set yourself up for maximum success in 2021.

Ad Sales, Online Revenue, Sales

10 Ways to Close 2020 Sales Strong (Part One)

November 30, 2020ad sales, Ad sales strategy, ad sales training, COVID-19, online revenue, pandemic, Ryan Dohrn, sales, sales strategies, zoom

Find out how you can do things differently and stand out among others in your field. See how you can close out 2020 with a BANG!

Ad Sales, Online Revenue, Publishing Management, Sales

[Recap] How to Beat the Competition + Increase Revenue

November 12, 2020ad sales, ad sales research, Generating Online Revenue, online revenue, sales, sales strategies

Find out how the Baxter Research Center is helping publications rise above their competition and increase their revenue.

Ad Sales, Audience Development, Online Revenue, Sales

4 Magazine Success Stories During Covid-19

October 15, 2020ad sales, ad sales revenue, digital, digital ad sales, digital advertising, promotions, revenue, sales

When many publishers were seeing decrease in revenue and engagement, see how these magazines used promotions to drive success – even during a pandemic.

Ad Sales, Sales

Are Customer Needs Assessments Dead? Part Two

September 2, 2020ad sales, ad sales for niche magazines, ad sales prospecting, ad sales training, cna, customer needs analysis, magazine ad sales cold calling, Ryan Dohrn, sales calls, sales strategies

Part Two: What You Should (and Shouldn’t!) be Asking in Your CNA Last week in Part One of this post, we talked about how adding in powerful recommendations will help guide your CNA and lead your client to get the most out Read More

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