Are Customer Needs Assessments Dead? Part One

Part One: How to Use Powerful Recommendations to Drive CNA Success As we navigate the changes in our world right now, I think it’s important to focus on the Customer Needs Assessment (CNA.) We’re living in a world where people are limited Read More

The Lowdown on Programmatic Ad Revenue

Publishers are always looking for ways to increase advertising revenue – especially in digital channels. Programmatic comes up often as an ad-revenue driver, but there still seems to be some mystery around what Programmatic really is and if it’s only for the Read More

7 Ways to Reignite Advertiser Conversations in a Post-COVID World (Part Two)

Welcome to Part Two of Reigniting Advertiser Conversations! If you missed Part One last week, here are the first four ideas for getting back to ad sales business: Idea 1: Start Sales Conversations Now Idea 2: Recognize a Lot of People are Read More

7 Ways to Reignite Advertiser Conversations in a Post-COVID World (Part One)

The dramatic impact that the novel coronavirus has had on the United States and the world is undeniable. There are many different ways to view what has happened, and I do not wish to be political—I trust that everyone can handle politics Read More

7 Tips to Manage Remote Teams like a BOSS!

COVID-19 has turned the majority of our workspaces into remote offices. And while some teams are adapting to this quickly, others aren’t handling this change all that well. In my sales training, I’ve been working with remote sales teams for years. If Read More