Joe Pulizzi, author and founder of the Content Marketing Institute recently shared his success story with us. After Content Marketing World was held, there were at least two groups of people that the Content Marketing Institute (CMI) wanted to reach out to with Read More
You’ve already created your ad sales goals for 2014. Why not make your New Year’s resolutions now to get a jump on reaching those goals? Each year we try to set new resolutions for personal and professional growth. Constantly challenging yourself to Read More
Now more than ever advertisers are fleeing from niche magazine ad salespeople. Why? For Google Ad Words, Facebook, and many other new opportunities out there in the multimedia landscape. Ad sales coach Ryan Dohrn showed us how to handle advertising objections with Read More
Tom Standage has recently released his new book, “Writing on the Wall.” In his keynote speech, he posits that social (media) sharing is actually a very old thing—going back centuries. His talk is almost 48 minutes long, so here is our short Read More
We know this to be true: Everyone’s inbox is exploding! Daily messages come from email, Facebook, Google+, texts, Youtube, Pinterest, Linkedin and more, more, more. Facebook gets a ton of attention, but when you go beyond the hype and the hoodie you Read More
Last week I talked about the 4 Universal Ad Sales Truths You Should Know. This week I am going to discuss them in more detail and give you some ways to overcome the challenges we all face in the ad sales game. Read More
Ad sales reps give nearly every excuse imaginable when it comes to sales goal failure. Excuses range from a bad economy…to changing deadlines…to the diminishing importance of print…to working for a real jerk. The truth is your advertising sales success is only Read More
Want to revitalize your social media strategy but not sure where to start? We recently checked in with content marketing guru Carla Johnson, who will be leading the session: Social Impossible at the Niche Digital Conference in Nashville this fall. It’s all Read More
Ready to pump up your online revenue MEGA-fast? We have you MEGA-covered! Ryan Dohrn, Ad Sales Expert and speaker at the Niche Digital Conference this fall, will be leading the session: Mega Online Revenue Mania. He will be teaching attendees new ways Read More
Before you focus on the right questions to ask when interviewing for a a new ad salesperson, it is just as important for sales leaders to know the right questions to ask themselves. Often clients ask me to pass along the names Read More
