Think outside the media kit impressions and distribution stats. Give your advertisers the targeted, responsive audience they need for awesome ROI! (and repeat business for you)
What challenges lie ahead for niche publishers in 2017? Hear from Cathy Zion, Today’s Family, as she looks ahead in the Niche Talk series.
Connect with your advertisers outside the contract push to build long-term relationships!
The ultimate media disruption: “Service” models and native ads have replaced the traditional advertising. So how can niche publishers compete for those ever-increasing content marketing budgets through the new channels of creative services and native advertising? We interviewed digital expert Andrew Hanelly about services publishers can offer Read More
As a niche magazine publisher, you know your audience. But is your website a subscription-driver? What are some ways to boost circulation? We interviewed Rebecca Sterner, a digital marketing expert and publishing industry veteran, about digital marketing guidelines for publishers who want to increase their Read More
Recruiting, hiring and managing the right sales team can be tough and time-consuming! But it doesn’t have to be. Yes, sales teams work in high pressure environments. And sometimes the competitiveness leads to backbiting. Then there’s that “lone wolf” type–intent on only commissions–exclusive of their Read More
Who’s in, who’s not, and what happens now? No, we’re not talking about the new administration, we’re talking about where magazine publishing is headed. Here’s the latest news on the niche media industry, read on: Media trends in 2017 Facebook, Google, Niche and much in between. From MediaPost: How Read More
The evolving market means that you, as a super salesperson, needs to be well-educated in how to best market content and create native advertising campaigns that will connect advertisers’ brands to your niche magazine audience. Not so easy! You already have the pressure Read More
With so many CRM solution providers out there and constant advances in technology, what’s the best way to determine which provider is the best fit for your media business? Here are some good guidelines to determine the right CRM tool for your Read More
How much of your content is related to current events? How much is timeless? The most successful content strategy includes a mixture of timely news and “evergreen” informational articles with a long shelf life. Evergreen content stays relevant over time and accumulates Read More
