When It Comes to Your Publication, Consider the Simple Things.

Alternate revenue streams, paywalls, sponsored content, versioning, big data, social media tracking… Today’s publishing environment is complicated. But you know what? It doesn’t always need to be. We can get so caught up in embracing the next new trend that we overlook opportunities to improve upon our centerpiece: our print publication. Take a breath. Take a break from the technology […]

6 Tools for Reader Connection (and Revenue)

Niche magazine publishers have a built-in advantage over publishers of mass-appeal magazines: Their readers aren’t just mildly interested in the content they offer. They’re passionate!  Niche magazines address specific professions and industries as well as hobbyists, enthusiasts, activists, and artists. This built-in niche audience is eager for news, information, tips, and insights that help them learn and grow. Niche magazines reach fans […]

What’s the Big Idea? Events!

I am a foodie. I subscribe to a half-dozen or so influential epicurean publications. Within their glossy, beguiling pages, I routinely see full spread ads for amazing magazine-sponsored events that subscribers can attend.  Celebrity Chef demonstrations in Vegas. Wine and food pairings in Napa. Test Kitchen demos coming to a town near me. This is big business. A recent publishing […]

Your Reader Data Equals Big Bucks

There is real value in your readership analytics. Smart publishers are mining their metrics to increase their reach and cultivate new revenue. Are you doing all you can to capitalize on your audience demographics and preferences? Three of the 5 Ws—Who, What, and Why—can unlock new avenues and opportunities for publishers who take the time to analyze their audience. Who […]

The Art of the Enduring Magazine

As a marketer working for a magazine printing company with a venerable, lively lineage tracking back to 1793, I love a good magazine success story. Especially in this disruptive age of multitudinous content platforms and shrinking attention spans. And there are great publications that have managed to pull it off, to maneuver seamlessly through the morass and stand the test […]

5 Tips to Make Your Digital Edition a Success!

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] In my last post, I wrote about the Niche Publishing Print Renaissance. And although print is trending up, your digital edition should not be an afterthought. Niche publishers need to be focused on all distribution channels to reach their audience(s). With that in mind, we’ve created a helpful infographic so you can […]