Alternate revenue streams, paywalls, sponsored content, versioning, big data, social media tracking… Today’s publishing environment is complicated. But you know what? It doesn’t always need to be. We can get so caught up in embracing the next new trend that we overlook opportunities to improve upon our centerpiece: our print publication. Take a breath. Take a break from the technology […]
I am a foodie. I subscribe to a half-dozen or so influential epicurean publications. Within their glossy, beguiling pages, I routinely see full spread ads for amazing magazine-sponsored events that subscribers can attend. Celebrity Chef demonstrations in Vegas. Wine and food pairings in Napa. Test Kitchen demos coming to a town near me. This is big business. A recent publishing […]
There is real value in your readership analytics. Smart publishers are mining their metrics to increase their reach and cultivate new revenue. Are you doing all you can to capitalize on your audience demographics and preferences? Three of the 5 Ws—Who, What, and Why—can unlock new avenues and opportunities for publishers who take the time to analyze their audience. Who […]
As a marketer working for a magazine printing company with a venerable, lively lineage tracking back to 1793, I love a good magazine success story. Especially in this disruptive age of multitudinous content platforms and shrinking attention spans. And there are great publications that have managed to pull it off, to maneuver seamlessly through the morass and stand the test […]
[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] In my last post, I wrote about the Niche Publishing Print Renaissance. And although print is trending up, your digital edition should not be an afterthought. Niche publishers need to be focused on all distribution channels to reach their audience(s). With that in mind, we’ve created a helpful infographic so you can […]
I’ll admit to the title being a bit dramatic. But can we all agree that recent signs point toward a renewed preference for print in the magazine world? What makes it all the more remarkable is that we are truly immersed in a digital environment, more so than at any other point in history.