How Publishers Need to Adapt to Apple iOS 15 Email Privacy Changes

In June, Apple announced iOS 15 email privacy changes that will radically change the email programs of all publishers. According to Apple, Mail Privacy Protection “helps users prevent senders from knowing when [a person] opens an email, and masks their IP address so it can’t be linked to other online activity or used to determine their location.” When iOS 15 rolls out […]

Publishers Shouldn’t Freak Out About iOS 14 Impacts on Facebook Ads

I’ve had many publishers contact me about how the privacy changes in iOS 14 will impact their Facebook Ads (including Instagram). This development has made for dramatic headlines and any publisher who has logged into their Facebook Ads Manager recently has seen the warning. Facebook Warning in Ads Manager about iOS 14 Changes Of course, there are still some publishers […]

5 Strategies to Unlock More Digital Revenue

Every publisher knows that developing revenue from either the reader or advertiser side of the equation is critical for your growth as a niche publication. You must be flexible and adaptive to the quickly, ever-changing landscape of technology and market opportunities. Here are five concepts for delivering digital revenue. Make sure they’re part of your larger overall revenue strategy.   […]