Ads pay the bills for most publishers, and programmatic digital ads typically have the most ROI. It’s easy to say yes to these auto-generated ads and contextual placements, especially if your sales team doesn’t even have to think about them. But like so much content online, there’s a fine line between a quality user experience and clickbait. Check out this […]
Mobile apps are so embedded in our daily lives it may be hard to remember the mad rush to create apps of a few years back. The flip side of this observation is that with every possible brand and service offering a mobile app – is it worth it for you as a magazine publisher to develop, build, and market […]
As we head toward spring of 2022, many small media businesses are still struggling with the fallout of 2020-2021. We are past the early rush to adapt remote workers and new digital tools, and now need to figure out the rapid change in audience response to media products and how organizational strategy can meet reader and user demands. It’s time […]
We know what you’re thinking: Isn’t EVERYONE a virtual employee these days? Well, yes, in a lot of cases. But specifically choosing someone that you may never meet in person (outsourcing overseas or hiring across the country, for example) requires being very specific on the qualities you need to ensure your project or long-term work is done well. Check out […]
We just read an amazing article courtesy of Neil Patel (named a top 10 marketer by Forbes), and immediately thought of all our colleagues in the Niche Nation. In the article, Neil talks about “bootstrap companies” – companies that grow through the dedication of their founders, rather than through the cash flow from investors. These companies keep things lean and […]
Podcasts continue to perform for publishers. Adding this digital reach and revenue to your mix is something that should be on your list for 2022 revenue. Other digital engagement platforms like webinars and video make sense as well (rumors of audience fatigue with webinars are highly dependent on industry, topic, and format). It’s all about audience engagement and extension, which […]
