Why Publishers Need to Move to Google Analytics 4 Right Now

Featured Guest Blog: Eric Shanfelt, Nearview Media

On July 1, 2023, Google will replace the current version of Google Analytics (also called Universal Analytics) with Google Analytics 4 (GA4). But I’m telling all publishers to implement GA4 by July 1 of this year.

In just over a year from now, Google will no longer feed data from our websites into the current Google Universal Analytics And they will not bring over any data from the old Google Analytics into Google Analytics 4.

To see any trends or annual growth, you need at least a year’s worth of historical data when Google shuts down the current Google Universal Analytics. That’s why you need to convert now.

Video: Switch Now to Google Analytics 4

• Key deadlines for converting to GA4 and saving data out of Universal Analytics.
• The biggest differences between Universal Analytics and GA4.
• What you need to do right now to prepare your site and your staff for GA4.

Websites mentioned in this video:

• Google’s announcement of Universal Analytics going away
• How to access the Google Analytics demo account
• Google Analytics 4 Migration Guide
• Google Analytics 4 training sessions