Featured Guest Blog: Eric Shanfelt, Nearview Media
On July 1, 2023, Google will replace the current version of Google Analytics (also called Universal Analytics) with Google Analytics 4 (GA4). But I’m telling all publishers to implement GA4 by July 1 of this year.
In just over a year from now, Google will no longer feed data from our websites into the current Google Universal Analytics And they will not bring over any data from the old Google Analytics into Google Analytics 4.
To see any trends or annual growth, you need at least a year’s worth of historical data when Google shuts down the current Google Universal Analytics. That’s why you need to convert now.
Websites mentioned in this video: