With so many competing events out there, is it a great time to launch or grow events? How can you be sure that your audience will attend your event? Attendees are critical to driving revenue, whether through paid tickets or by pushing Read More
Publishers are starting to realize the unharnessed value of an engaged email database and how it can increase digital revenues. An opt-in email newsletter list can be one of your most valuable assets—because then you own the relationship with that reader. 8 Read More
Are you ready to grow your digital revenues? We all know we need to launch new digital products to diversify our online income sources in these challenging times. The problem is the deck is stacked against us! In fact, we’ve found five Read More
I am a foodie. I subscribe to a half-dozen or so influential epicurean publications. Within their glossy, beguiling pages, I routinely see full spread ads for amazing magazine-sponsored events that subscribers can attend. Celebrity Chef demonstrations in Vegas. Wine and food pairings Read More
I am going to suggest something crazy: Objections are actually good in the digital ad sales process. I say this because almost every sales call will have some. It’s going to happen. And those objections can teach you a lot about what your prospect Read More
