July 2018 – Niche Media Events

July 31, 2018

Event Revenue: What’s the Magic Formula?

With so many competing events out there, is it a great time to launch or grow events? How can you be sure that your audience will attend your event? Attendees are critical to driving revenue, whether through paid tickets or by pushing sponsor sign up and renewals for next year. What’s the magic formula? We interviewed Jennafer Ross, CEO of […]

Diana Landau Event Management 0 2 min read

July 24, 2018

8 Ways to Increase Audience AND Online Revenue!

Publishers are starting to realize the unharnessed value of an engaged email database and how it can increase digital revenues. An opt-in email newsletter list can be one of your most valuable assets—because then you own the relationship with that reader. 8 ways to grow your subscriber database It all starts with content. Create and send good content. Growth is […]

Alan Centofante Audience Development 0 2 min read

July 17, 2018

Are you ready to grow your digital revenues?

Are you ready to grow your digital revenues? We all know we need to launch new digital products to diversify our online income sources in these challenging times. The problem is the deck is stacked against us! In fact, we’ve found five forces that hold publishers back from growing the digital piece of their business. Which of these five forces […]

Rob Ristagno Online Revenue 0 3 min read

July 10, 2018

What’s the Big Idea? Events!

I am a foodie. I subscribe to a half-dozen or so influential epicurean publications. Within their glossy, beguiling pages, I routinely see full spread ads for amazing magazine-sponsored events that subscribers can attend. Celebrity Chef demonstrations in Vegas. Wine and food pairings in Napa. Test Kitchen demos coming to a town near me. This is big business. A recent publishing […]

Susan Parente Event Management 0 2 min read

July 5, 2018

Digital Ad Selling: Turn Objections into Opportunity

I am going to suggest something crazy: Objections are actually good in the digital ad sales process. I say this because almost every sales call will have some. It’s going to happen. And those objections can teach you a lot about what your prospect really needs. So if we can’t avoid objections, we CAN learn how to handle them well. We all […]

Nancy O'Brien Ad Sales 0 2 min read

Event Revenue: What’s the Magic Formula?

Are you ready to grow your digital revenues?

What’s the Big Idea? Events!

Digital Ad Selling: Turn Objections into Opportunity

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