Are you ready to grow your digital revenues?

Are you ready to grow your digital revenues? We all know we need to launch new digital products to diversify our online income sources in these challenging times. The problem is the deck is stacked against us! In fact, we’ve found five forces that hold publishers back from growing the digital piece of their business. Which of these five forces […]

What’s the Big Idea? Events!

I am a foodie. I subscribe to a half-dozen or so influential epicurean publications. Within their glossy, beguiling pages, I routinely see full spread ads for amazing magazine-sponsored events that subscribers can attend.  Celebrity Chef demonstrations in Vegas. Wine and food pairings in Napa. Test Kitchen demos coming to a town near me. This is big business. A recent publishing […]