Successful Service Models & Native Advertising: An interview with Andrew Hanelly

The ultimate media disruption: “Service” models and native ads have replaced the traditional advertising. So how can niche publishers compete for those ever-increasing content marketing budgets through the new channels of creative services and native advertising? We interviewed digital expert Andrew Hanelly about services publishers can offer and also about how to create native advertising that rocks:

Company Culture Innovation: An Interview with CIO Don Harkey

Recruiting, hiring and managing the right sales team can be tough and time-consuming! But it doesn’t have to be. Yes, sales teams work in high pressure environments. And sometimes the competitiveness leads to backbiting. Then there’s that “lone wolf” type–intent on only commissions–exclusive of their colleagues, the company’s mission and customer service. We interviewed Don Harkey, Chief Innovation Officer at People Centric Consulting Group, to […]