When I was a publisher, I attended a ton of industry meetings – each with great ideas and insights to feed back into my publishing operation. And unfortunately, there’s a pernicious and paralyzing post-conference phenomenon that I’ve observed in myself and others throughout Read More
How many of you have goals? How many of you write down your goals on a piece of paper? An old friend of mine, who happens to be a sales trainer, would open his group sessions with these questions. As you might Read More
Ok, we’ve made it through Valentine’s Day, President’s Day, St. Patrick’s Day, Spring Equinox and the Ides of March. Now let’s pause for today’s best idea ever for a proposed-holiday: National Niche Media Day! In the meantime, here are your headlines on what’s new in Read More
As a successful niche publisher, developing a plan for smart growth for your media company means saying “No” to ideas that don’t fit your business model, and “Yes” to ideas that spur revenue growth and audience value. How can you choose wisely? Read More
Dedicated niche audience? Check. Print side of the business super-successful? Check. But what about digital products? What’s your strategic plan for digital for the next 2-3 years? Transitioning from a sole focus on print to expanding into the digital space can be daunting, all while stretching Read More
“Be agile in your approach, have a solid plan for three to five years, and make small tweaks and celebrate small successes as you go.” That’s good advice on growth from FIPP back in 2016. And now it’s 2017! We sat down with Revmade Read More
In our latest Niche Talk, Paul Reulbach, publisher at San Francisco Magazine, discusses the opportunities in 2017 for publishing events and ad sales.
What challenges lie ahead for niche publishers in 2017? Hear from Cathy Zion, Today’s Family, as she looks ahead in the Niche Talk series.
Recruiting, hiring and managing the right sales team can be tough and time-consuming! But it doesn’t have to be. Yes, sales teams work in high pressure environments. And sometimes the competitiveness leads to backbiting. Then there’s that “lone wolf” type–intent on only commissions–exclusive of their Read More
3 Lessons from our Early Start on the New Year New Year’s came early for Niche Media this year. Yep… back in July we started digging in… taking a clear-eyed look at ways to build our business strategy to better support our Read More
