We’re not too far off from next year’s revenue strategy, budgeting and growth planning. So what ARE the big questions niche media companies should contemplate as they look toward a successful 2018? And more importantly, what are the solutions that will work best for Read More
Eight years ago, when I first started Prime Publishing LLC , I hired one editor. Today we have almost 50 editors working for us full-time. Their goal is to create great content every day that our readers enjoy. So many people always Read More
We say it all the time: It’s not a print vs digital question anymore. It’s both. The key is finding the right combination of distribution channels for your niched out content. And even though the spotlight these days is in the digital space, most everyone is still figuring out Read More
The new media landscape defines success by the reinvention of your business model, the constant development of revenue streams and determining the right distribution mix for your devoted audience. And that’s before you think about growth! Does your growth plan include a new magazine launch? Read More
A loyal blog reader recently mentioned that it can be challenging sometimes to demonstrate to their advertisers how effective print can be, vs digital. We hear that a lot. (Hey advertisers– it’s not print or digital, it’s print AND digital!) Yet we also heard publishers talking about the Read More
[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] In my last post, I wrote about the Niche Publishing Print Renaissance. And although print is trending up, your digital edition should not be an afterthought. Niche publishers need to be focused on all Read More
CRM solutions have come a long way. In the mid 1990’s, CRM solutions started to become available and large, enterprise-style companies began to adopt them. But they required a lot of money and time to manage properly. Don’t go cheap on CRM software! Read More
Recently I had the honor of being elected the Chairman of the Board of Idealliance. For magazine publishers, know it or not, it is one of the most consequential professional trade organizations in the world. You may have never heard of Idealliance, Read More
Within this blog our constant mantra is The Power of Niche. It’s no surprise that the broader magazine publishing industry has taken notice of this fact and the steady revenue of niche brands. This also means mergers and acquisitions are on the rise, and that M&A is Read More
Even if you aren’t thinking about selling your media business right this minute, it’s usually an important future consideration. Or maybe you’re thinking about selling just a part of your portfolio. You can never start preparing too soon! We checked in with some of our top Read More
