Online conversion is often the largest immediate opportunity for publishers to improve their online businesses. Why? Most media websites are focused on eyeballs, because under the advertising model, publishers get paid every time someone clicks on anything. It doesn’t matter what the Read More
When I say “launch a digital strategy” I mean every aspect of digital: online content, social media, e-newsletter, and even text messaging. A True Digital Transformation. Everything your publication needs to reach an ever-growing digital audience wherever they are across the web, Read More
Whoa! Could you be sitting on a gold mine but not taking full advantage of it? You know you have awesome content, with archives going back years. So how the heck do you kickstart a paid content program? We interviewed Rob Ristagno, Sterling Woods’ CEO (and Paid Read More
There’s a strong bond taking shape, and it’s between mobile and voice search. And we don’t mean just how much you to talk to your pal Siri. There’s Amazon’s Alexa, Google’s Assistant, Microsoft’s Cortana, chatbots and others. In fact, over half of search queries now Read More
We all use flip style digital editions but know that it’s not the experience we envision for our audience. Especially when we scale to a tablet or mobile device – and that’s almost half our audience in digital terms today. Why Don’t Read More
Usually when I start a sentence with “Google has changed their rules,” I hear a lot of moans and groans. That’s because rule changes often mean loss of traffic and the need to correct course. Not in this case. The tech giant Read More
Everyone wants to learn more about new ways to drive online revenue. So we recently brought together the best digital media minds and 150 niche publishers for the Niche Digital Summit in Chicago. The event was jam-packed with hands-on strategy, tactics and insights to help media Read More
We all know the story of David versus Goliath. David, a lowly shepherd boy without any armor, battles the mighty gargantuan warrior, Goliath. It’s the classic underdog story. David wins by being nimble, staying out of striking distance of Goliath’s sword, and Read More
Sometimes you get so caught up in the daily grind that you forget to look up. Or look out. When was the last time you had an opportunity to network and learn about what other publishers are doing? If “I have no time, there’s too much Read More
The digital space changes so fast! It’s hard to keep up with so many new tools, distribution platforms, software. So while you’re trying to decide what fits your audience and online revenue budgets, we try to keep up on the latest digital news for niche publishers. Here’s what’s new: a recent study Read More
