Serious marketers use multi-channel or omni-channel marketing because it works. The Association of Magazine Media tells us you can see as much as a 14% lift in ad effectiveness comes when you combine media in marketing. All-digital is not the answer, and Read More
It’s week two of 2020! And time for Part Two of 20 Ideas for 2020 Niche Revenue! (Did you catch Part One last week with Ad Sales and Event Revenue ideas?) There is room for ALL of these ideas in your 2020 Read More
Happy New Year, Niche peeps! Let’s talk resolutions – reasonable, revenue-generating, growth-driving resolutions. No “lose 20 pounds by February 1st” madness here. January is traditionally the time to start fresh, but most of us are already working on spring magazine issues and Read More
Listen more to sell more. It’s a premise that sounds so simple. And while most salespeople will tell you they’re really good listeners, I’ve sat in a number of calls, and I know that’s not actually the case. Here are 10 key Read More
Winning the Daytona 500 is just one stop on your quest to auto racing greatness. It’s more than going fast. It requires a plan. Race crews test and create a unique plan for each race and race track. As I travel Read More
People say there is power in the words you use, so I did a little research into the most potent power words to suggest in my media sales training. I looked for words that evoke emotion; words that show proven power in Read More
… And You’re Not Taking It. Sales. Selling. Not for everybody. Thick skin required. Every sales rep has their tricks – the little things they do that gives them an edge over others. But the big secret may actually be time, Read More
I have a number of business quotes I’ve found to be true that I live by and share in my ad sales training. One of my favorites is, “Always be looking for repeatable patterns of sales success.” That advice most definitely applies Read More
“Motivation gets you started, habit keeps you going.” –Jim Ryun Successful salespeople find ways to stay motivated. But what about developing good habits? You know, a tendency or practice that’s actually hard to give up. In my sales workshops, I teach sales Read More
Last year, sales superstar, Christopher Ware, wrote a post about ways that salespeople can excel in the Party Bantersphere. Below are some of Christopher’s keen insights, so you can brush up before the invites come rushing in. How to work a room Read More
