As a successful niche publisher, developing a plan for smart growth for your media company means saying “No” to ideas that don’t fit your business model, and “Yes” to ideas that spur revenue growth and audience value. How can you choose wisely? Read More
Dedicated niche audience? Check. Print side of the business super-successful? Check. But what about digital products? What’s your strategic plan for digital for the next 2-3 years? Transitioning from a sole focus on print to expanding into the digital space can be daunting, all while stretching Read More
“Be agile in your approach, have a solid plan for three to five years, and make small tweaks and celebrate small successes as you go.” That’s good advice on growth from FIPP back in 2016. And now it’s 2017! We sat down with Revmade Read More
In our latest Niche Talk, Paul Reulbach, publisher at San Francisco Magazine, discusses the opportunities in 2017 for publishing events and ad sales.
What challenges lie ahead for niche publishers in 2017? Hear from Cathy Zion, Today’s Family, as she looks ahead in the Niche Talk series.
Who’s in, who’s not, and what happens now? No, we’re not talking about the new administration, we’re talking about where magazine publishing is headed. Here’s the latest news on the niche media industry, read on: Media trends in 2017 Facebook, Google, Niche and much in between. From MediaPost: How Read More
3 Lessons from our Early Start on the New Year New Year’s came early for Niche Media this year. Yep… back in July we started digging in… taking a clear-eyed look at ways to build our business strategy to better support our Read More
Last week I shared with you what top media sales pros should be doing this time of year. You know, when everyone (including clients) are distracted with year-end deadlines, holidays, vacations, etc. Year-End Tips for Ad Sales Pros! Part 1 Here are Read More
A recent study in a manufacturing setting highlighted the power of recognizing employees for their efforts. The study utilized 4 different groups all performing the same tasks and experimented with different forms of rewards / recognition if the group exceeded their production Read More
Before you wind down for the holidays, make sure you answer these questions so you can hit the ground running in 2017. What is your “breakthrough experiment” for 2017? If you aren’t innovating with new products, you’re dying. 88% of Fortune 500 Read More
