When I host sales trainings, we always spend some time evaluating the best practices we want to see in management. Last week I wrote about key leadership strategies in 5 Tips for Ad Sales Management Success. Identifying those leadership qualities can help Read More
What makes a great Ad Sales Manager? When I am hosting ad sales management training, we spend considerable time identifying the desired qualities and abilities of sales management. Not surprisingly, there are common themes that lead to success. Here are 5 successful Read More
Sponsored content vs native advertising–what’s the big difference? They say that sponsored content is meant to be read, native advertising is meant to be shared, but are they really all that different? No matter what you call it, niche magazine publishers are Read More
In my world, process is everything. The fact is most sales people thrive better within a solid structure, knowing the expectations and organizational framework. Personally, I recognized long ago that I am a “roll with the flow” kind of sales guy and Read More
Ok, the Big Game is over, we rated our favorite commercials and the snacks are nacho great anymore. Time to belly up to Monday. If you are brand new to the niche magazine ad sales biz, it’s okay to not know every Read More
You’ve mostly survived the holiday season and are ready to start the new year. Except you can’t seem to get moving. Or you are just going through the motions and feeling uninspired. It’s OK, it happens to all of us salespeople at Read More
Now more than ever advertisers are fleeing from niche magazine ad salespeople. Why? For Google Ad Words, Facebook, and many other new opportunities out there in the multimedia landscape. Ad sales coach Ryan Dohrn showed us how to handle advertising objections with Read More
Tom Standage has recently released his new book, “Writing on the Wall.” In his keynote speech, he posits that social (media) sharing is actually a very old thing—going back centuries. His talk is almost 48 minutes long, so here is our short Read More
Last week I talked about the 4 Universal Ad Sales Truths You Should Know. This week I am going to discuss them in more detail and give you some ways to overcome the challenges we all face in the ad sales game. Read More
Ready to pump up your online revenue MEGA-fast? We have you MEGA-covered! Ryan Dohrn, Ad Sales Expert and speaker at the Niche Digital Conference this fall, will be leading the session: Mega Online Revenue Mania. He will be teaching attendees new ways Read More
