Are advertisers not all that excited lately about buying ads? Are you spending a lot of time trying to convince them of the ROI? That’s unfortunate, because there is a HUGE advertising opportunity they are missing out on: advertiser-sponsored content for YOUR hyper-targeted, super-niched Read More
Video is the #1 consumed media online. Have you fully embraced a video strategy, or does video feel outside your current staffing capabilities? We checked in with niche publisher Tim Hermes on how to best develop a solid video strategy that generates revenue. NMHQ: Read More
As a magazine ad sales professional, do you encounter prospects that only want to devote their ad dollars to digital? We know it’s not an either-or ad buy these days, it’s the full, integrated package! So here’s some handy links with stats and Read More
Segmentation allows companies simultaneously to lower marketing costs and increase sales. The results speak for themselves. I have seen segmentation benefit many media firms and publishers. Actual outcomes include: 50% increase in email conversion 10 point increase in profit margins 15% increase Read More
Are you trying to find new ways to repurpose your content within your own team without busting the budget on a pricey digital asset management system? At the Niche CEO Summit earlier this year, publishers shared how they are finding great success Read More
So I’ll start by saying my personal social media efforts are lacking. Unless you’re Kim Kardashian, or other made-for-TV celebrities who have oodles of time on their hands, keeping up with social media posting from a corporate perspective is daunting. Many people Read More
Overheard at conferences: “We should do more, we know we should, but we just don’t have time.” “We don’t have a good idea about what’s working.” “Our audience doesn’t engage much on social media.” Before you try to convince yourself your audience Read More
You’re a niche publisher with a dynamic digital edition. Are you looking for good ways to increase online ad revenues? Have you considered the new native? Your online readers have a choice. They click on the play button. They are instantly entertained, informed… and they might actually be enjoying a native Read More
An inbox ho-hum. A yawner. Scan one second, delete…..delete… We’ve all received that big snoozer of an e-newsletter, right? First tip: Do you send an e-newsletter to your advertisers? If not, do it today. It’s another great way to reach out to your Read More
I recently had the opportunity to be a judge for an e-newsletter award. The panel looked for certain qualities immediately. Of course, navigability, layout and creativity were key elements. But it the entries didn’t also incorporate the 7 tips below, they were usually headed Read More
