Video Ads: The New Native in Niche Magazine Publishing!

Imagine that. This reader just watched a native video ad…..and liked it!

You’re a niche publisher with a dynamic digital edition. Are you looking for good ways to increase online ad revenues? Have you considered the new native?

Your online readers have a choice. They click on the play button. They are instantly entertained, informed… and they might actually be enjoying a native ad. The marriage of native advertising with video is a match made in heaven.

Just ask FB: Facebook says there’s been a 50% growth in video ads since they introduced a year ago.

From e-marketer: “…. people will start to realize that native is a placement and video a form of content, and that the two actually work together.”  Ad Blocking Will Push Native Advertising Ahead in 2016

And here’s Hubspot’s 25 Video Marketing Stats (a 2015 infographic) that prove their point.

Successful native ads are editorial-based, with the purpose to both educate and entertain at the same time. The secret sauce is in becoming good, niched-out storytellers. It’s all about crafting compelling narratives that will heighten engagement and the overall online experience for your audience.

Need a quick how-to on using native video ads effectively? Here’s a good one from Andy Beohar and : How to capitalize on native video advertising

And finally, the best guideline from ASME (American Society of Magazine Editors)  “Don’t deceive the reader.” Editorial Guidelines for Editors and Publishers



Diana Landau, Niche Content Wrangler

About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.


Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau–Niche Media’s Grand Poobah–also created a blog all about creating and marketing targeted events:  Check it out!

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