How do niche publishers transform their passive audience readership into an active customer base and increase revenues exponentially at the same time? No, it’s not a trick question. Publishers used to gain readership through their high-quality content and then redirect the audience to advertisers. Now publishers Read More
As a niche publisher, one of your biggest priorities is to create larger niche audiences to build your print and online revenue. So what’s the key to amazing social media, PR and SEO? We recently interviewed Andy Crestodina, co-founder of Orbit Media and one of Read More
Before you wind down for the holidays, make sure you answer these questions so you can hit the ground running in 2017. What is your “breakthrough experiment” for 2017? If you aren’t innovating with new products, you’re dying. 88% of Fortune 500 Read More
Sound, lighting, editing, oh my! Now more than ever, you can create video content in a cost-effective and compelling way. Here’s the facts: Online video audiences are on the rise and are expected to at least double to 1.5 billion people. Video content Read More
Research shows content creators leave over a billion dollars per year on the table by not offering digital membership programs. These membership programs include access to premium content and, potentially, other products, services, and benefits. The challenge is: you can’t just put Read More
Video can improve audience engagement, attract new web traffic and drive sales leads and conversions for your advertisers. So is video a big part of your ad program? And are you confident in selling it to your advertisers? Here are 7 savvy ways Read More
No, I’m not asking you to take a trip to Sea World and wrap your arms around Shamu. For us niche publishers, “Whales” are our most engaged and enthusiastic audience members. They usually only make up about 5% of our customer base, Read More
Bright idea: Partner with your advertisers to produce promotional, informative videos…that lead to conversions. Yeah, you know all about that. It’s not always the easiest alternative for a small-to-medium publisher with a tight budget. But have you tried it yet? Of course you want Read More
Many advertisers think that digital is the less expensive alternative when really it’s not. And more than ever, advertisers are turning to Google AdWords, Facebook and other online-only digital ad opportunities….and leaving you and your niche magazine’s advertising opportunities out in the cold. So what’s the Read More
I’m working with a magazine CEO who has seen revenues fall 45% over the last five years. Until last year, she didn’t think she had a problem because she cut costs enough to keep profits flat. Then last year, the bottom fell Read More
