An inbox ho-hum. A yawner. Scan one second, delete…..delete… We’ve all received that big snoozer of an e-newsletter, right? First tip: Do you send an e-newsletter to your advertisers? If not, do it today. It’s another great way to reach out to your Read More
What better time than President’s Day to take some time to think about the big questions? For example, is there something that is preventing you from exceeding your ad sales goals, but you can’t quite put your finger on what it is? One of Read More
Each New Year we set resolutions or goals for the upcoming year. About 90% of people set goals on January 1st. In reality, fewer than 10% achieve those goals. What can you do as an ad salesperson to get it right? I have identified 6 Read More
It can be utter chaos if your whole sales team is pouncing on the same new leads that come into the office. The last thing you want is salespeople sulking in the corner about unfairness. I get this question often from frustrated sales managers: “How Read More
How was your Halloween? All the ghosts and zombies made me think about how all too often, a qualified advertiser will just go dead, dead, dead. They said they liked your idea and you agreed to send them a proposal. Now they are Read More
I recently had the opportunity to be a judge for an e-newsletter award. The panel looked for certain qualities immediately. Of course, navigability, layout and creativity were key elements. But it the entries didn’t also incorporate the 7 tips below, they were usually headed Read More
You are trying to sell Sponsored, Paid, Native, Special Promotion–it’s all the same thing. To add to the confusion, there are SO many kinds of paid content published now that it’s sometimes hard to know which ones will generate the most revenue for Read More
Yes, it’s true–Our human brains process video 60,000 times faster than text. As niche marketers, we know that video can improve audience engagement, attract new web traffic, improve sales leads and even drive conversions. So what’s important when creating effective video content?
As an ad sales executive, I look for ways to improve on a daily basis. But I don’t expect immediate improvement–without a commitment to making things happen. What do I mean by that? Many media sales professionals are looking for a “quick fix.” Read More
Companies are using video more and more to tell their brand story. According to CMI’s research, 80% of B2B companies are using some sort of video in their content. We know videos can drive action–75% of senior execs watch work-related videos, then conduct Read More
