It can be utter chaos if your whole sales team is pouncing on the same new leads that come into the office. The last thing you want is salespeople sulking in the corner about unfairness.
I get this question often from frustrated sales managers: “How do I best distribute new sales leads that come in from our website?”
I have 5 quick tips that will help you simplify the distribution process for maximum ad sales success:
All to often sales reps will try to do their own thing. This is VERY hard to manage. Creating a quality sales process for lead management is not difficult, it just takes a bit of time and guidance.
About this blogger: Ryan is the President and founder of Brain Swell Media and 360 Ad Sales Training, a boutique internet revenue consulting firm with a detailed focus on ad sales training, internet consulting and media revenue generation. He is an award winning ad sales training coach, international business speaker and the author of the best selling ad sales book, Selling Backwards.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau–Niche Media’s Grand Poobah–also created a blog all about creating and marketing targeted events: blog.NicheEventNation.com Check it out!
image from freedigitalphotos.net