For most media ad sales professionals, the fiscal year does not follow the calendar year. By late fall you are pretty much done with 2016. When you add the holiday season and new year celebrations to the mix, you have a double whammy Read More
Last week I wrote about my Top Tips for Successful Email Subject Lines and shared 5 examples of subject lines along with suggestions for the body of the email with you. Did you try them out? Are you measuring the results? Sending relevant Read More
When publishers start charging for digital memberships, there is often an initial fear that traffic will plummet. Where you actually put the paywall barrier is an extremely important strategic decision. Leadership needs to balance various business objectives: advertising, affiliate marketing, lead acquisition, Read More
So much of sales is about building relationships. Has faceless email has ruined the sales process? I could NOT disagree more. In my ad sales training workshops I teach that email is an amazing sales tool. If used in the right way it can truly help Read More
Sound, lighting, editing, oh my! Now more than ever, you can create video content in a cost-effective and compelling way. Here’s the facts: Online video audiences are on the rise and are expected to at least double to 1.5 billion people. Video content Read More
Research shows content creators leave over a billion dollars per year on the table by not offering digital membership programs. These membership programs include access to premium content and, potentially, other products, services, and benefits. The challenge is: you can’t just put Read More
Video can improve audience engagement, attract new web traffic and drive sales leads and conversions for your advertisers. So is video a big part of your ad program? And are you confident in selling it to your advertisers? Here are 7 savvy ways Read More
No, I’m not asking you to take a trip to Sea World and wrap your arms around Shamu. For us niche publishers, “Whales” are our most engaged and enthusiastic audience members. They usually only make up about 5% of our customer base, Read More
Just imagine if a top athlete never practiced. Would he or she be as successful? Probably not. So it always surprises me to learn that so many ad sales reps that never, ever role-play in an effort to improve. Every salesperson needs regular role play sessions and trainings Read More
Publishers have gotten the message that they need to innovate to survive. Innovation can take several forms – new content areas, new products, new business models. As digital ad dollars grow scarcer, some publishers have turned to the idea of micropayments to Read More
