Media Ad Sales: Ryan’s Top Tips for Successful Email Subject Lines

Score! Sales Coach Ryan Dorhn shares his tips on successful email subject lines.

So much of sales is about building relationships. Has faceless email has ruined the sales process?

I could NOT disagree more.

In my ad sales training workshops I teach that email is an amazing sales tool.  If used in the right way it can truly help the media sales professional win and grow business.

Here are the first 5 of my top 10 email subject lines that have been getting me results in the last 30 days or less:

  1. Subject line:  (Name of a mutual connection) recommended I get in touch.

Body of email: “Hi Donnie.  Ryan Dohrn recommends that you and I touch
base about _______.

  1. Subject line:  I was just wondering…

Body of email:  “Hi Rachel.  I was wondering if you would be open to a 20-
minute phone call about (insert sales topic here)?  I promise to respect
your time.  20 minutes is all that I need.”

  1. Subject line:  May 29th?

Body of email:   “Hi Ron.  I will be in Clinton, IA on May 29th for a meeting.
Could I get on your calendar for 20 minutes in the morning? I promise just
20 minutes.  I take pride in not wasting people’s time.”

  1. Subject line:  3 reasons…

Body of email:  “Hi John.  I truly feel there are three reasons why we
should work together.

  1. Your mission.  I understand your company and appreciate your mission.
  2. Your support needs. I have a quality reputation for offering best in class customer service.
  3. Your budget.  We are the only company offering your payment options. “
  1. Subject line: Did something happen?

Body of email:  “Hi Terry, Was there something that happened after our meeting
that I can help you resolve?  You sounded very positive about setting up a
follow-up call.  I am not a high-pressure type of guy.  I truly want to help
you with ________.  ”

Try these email subject lines and measure the the responses you receive from ad clients. Stay tuned for next week when I share 5 more email subject lines that will get you the results you want from ad clients. You can also read the full article on my blog at



More about Ryan: Ryan Dohrn is an award winning sales coach and sales trainer. Ryan is the President and founder of Brain Swell Media, a boutique 360 ad sales training company and Publisher of Sales Training World, offering a detailed focus on sales training and coaching for media and technology companies.



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