Last week I wrote about my Top Tips for Successful Email Subject Lines and shared 5 examples of subject lines along with suggestions for the body of the email with you. Did you try them out? Are you measuring the results? Sending relevant emails is key.
Here are 5 MORE of my top tips for getting the email responses you want from your ad prospects:
1. Subject line: New idea for you.
Body of email: “Hi Bob, I would love to share with you a new budget friendly idea that is really working for other companies like yours. 20 minutes is all that I need. I promise just 20 minutes. I take pride in not wasting people’s time.”
2. Subject line: (Name of a competitor) is marketing very well? (Or just the
company name of a prospect’s competition.)
Body of email: “I see that John Doe is really marketing a lot these days. I
have an idea to really give them a run for their money.” Or, “Hi Rex, I see
that John Doe just launched the new ABC Model. I have a unique idea to
share with you that could give them a run for their money.” Or, “Hi John,
your competitor John Doe just bought into our system. I truly feel you
need to take a look at this as well.”
3. Subject line: Wrong person?
Body of email: “Hi Michael, I hate to be that sales guy that keeps emailing
the wrong person. Any chance you could point me in the right direction of
the person that handles _________ ?”
4. Subject line: 20 Minutes?
Body of email: “Hi Nicole. I saw on your web site that you just launched
the A350 Model. I have an idea to help you promote that to our client list
of 36,0000. 20 minutes is all I need to share with you an idea. I promise
to not waste your time and keep you on the phone for 45 minutes. I pride
myself in not being that type of sales person.” Or, “Hi Nicole. I saw on
your web site that you just won the contract for Jayco. Congrats. I have
an idea to help you with the staffing issues related to that contract. 20
minutes is all I need to share with you an idea. I promise to not waste
your time and keep you on the phone for 45 minutes.”
5. Subject line: I will respect your answer.
Body of email: “I would very much enjoy working together, but if you have
decided to not move forward I will be very respectful of your decision. Any
update on your project decision status is appreciated.”
Good email subject lines are sometimes your only chance to grab a client’s attention. And that all-important first impression is an opportunity for you to stand out from the rest. Try my top 10 tips for email subject line success and then email me and let me know how they worked for you! Remember, if sales were easy, everyone would be doing it.
P.S. You can also read the full article on my blog at 360adsales.com.
Editor’s note: If you want to learn more from Ryan and you’re ready to take your sales career to the next level, check out our all new Sales Management Masterclass at the Super Niche Media Event in Charlotte, March 27-29, 2017.
More about Ryan: Ryan Dohrn is an award winning sales coach and sales trainer. Ryan is the President and founder of Brain Swell Media, a boutique 360 ad sales training company and Publisher of Sales Training World, offering a detailed focus on sales training and coaching for media and technology companies.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Check out the all new Super Niche Media Event, March 27-29, 2017!
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