Alternate revenue streams, paywalls, sponsored content, versioning, big data, social media tracking… Today’s publishing environment is complicated. But you know what? It doesn’t always need to be. We can get so caught up in embracing the next new trend that we overlook opportunities to improve upon our centerpiece: our print publication. Take a breath. Take a break from the technology […]
You want your emails to get great results. All email strategists know the importance of testing their emails, but the overwhelming majority of tests are focused on subject lines. And while subject lines are a worthwhile test subject, you’re often ignoring a more basic and important factor: your sender name. The name and email address you use to send emails […]
Here at Niche HQ, we believe industry event attendance can make a huge difference to your company growth (I mean…it’s our business model!) And while we have a vested interest in event growth, we can also trace our own career success and knowledge – and the positive impact on our companies – to attending events and meeting up with publishing […]
