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Category: Publishing Management

Ad Sales, Online Revenue, Publishing Management

5 MORE Tips for Ad Sales Management Success

March 2, 2014ad sales management strategies, camp niche ad sales training, increase magazine ad sales revenue, Ryan Dohrn

When I host sales trainings, we always spend some time evaluating the best practices we want to see in management. Last week I wrote about key leadership strategies in 5 Tips for Ad Sales Management Success. Identifying those leadership qualities can help Read More

Ad Sales, Online Revenue, Publishing Management

5 Tips for Ad Sales Management Success

February 23, 2014camp niche ad sales training, increasing revenue for niche magazines, niche magazine ad sales management, Ryan Dohrn

What makes a great Ad Sales Manager? When I am hosting ad sales management training, we spend considerable time identifying the desired qualities and abilities of sales management. Not surprisingly, there are common themes that lead to success. Here are 5 successful Read More

Ad Sales, Online Revenue, Publishing Management

The 10 Minute Ad Sales Call

February 16, 2014camp niche ad sales training, increase ad sales revenue for niche magazines, magazine ad sales strategies, Ryan Dohrn

In my world, process is everything. The fact is most sales people thrive better within a solid structure, knowing the expectations and organizational framework. Personally,  I recognized long ago that I am a “roll with the flow” kind of sales guy and Read More

Audience Development, Online Revenue, Publishing Management, Social Media

The Real Reason Why Social Media Matters for Niche Publishers

October 24, 2013Niche Media, social media for niche magazines, social media marketing for publishers

Tom Standage has recently released his new book, “Writing on the Wall.” In his keynote speech, he posits that social (media) sharing is actually a very old thing—going back centuries. His talk is almost 48 minutes long, so here is our short Read More

Ad Sales, Online Revenue, Publishing Management

Team Call Zones Pump Up Salespeople and Ad Sales

July 28, 2013ad sales for niche magazines, camp niche ad sales training, Niche Media, revenue for niche publications, telemarketing

Looking for a way to pump up sales this summer?  Team Call Zones might be the answer. A client shared with me recently that their advertising sales reps lacked focus – they were dazed and confused. I immediately asked about daily call Read More

Ad Sales, Audience Development, Online Revenue, Publishing Management, Social Media

9 Niche-y Ways to Get Out of That Mid-Summer Magazine Funk

July 18, 2013niche magazines, Niche Media, revenue for niche magazines1 Comment

The days are longer—and it seems like they get longer every dragging minute. And it’s hot, hot, hot. For many of us, mid-summer hits and then we are suddenly in a complete state of inertia with absolutely no focus beyond whether our Read More

Ad Sales, Audience Development, Online Revenue, Publishing Management

7 Steps to Better Strategic Planning for Your Media Company

July 14, 2013increase revenue for niche magazines, Niche Media, strategic planning for niche media

Strategic planning is critical to sales revenue success in the niche media world. Do you have plans in place yet for your strategy meeting this fall to plan for 2014?   Yogi Bera said it best, “If you don’t know where you are Read More

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