CRM? ESP? CMS? CDP? The bigger question: Do you really need all these platforms to be successful? Sure, technology tools are essential to your media company operation. But they can also be a giant expense, a time suck, and confusing as hell. Elizabeth Kachoris Read More
Your website is the center of your digital publishing universe, promoting your brand 24/7. It’s where your devoted audience follows and engages with you, and new leads find you. But the work week is crazy, deadlines are looming and website renovation projects Read More
Storytelling in micro-moments. We know video is a hot trend these days but let’s pay attention to the meteoric rise. (Maybe explosion is a better word.) According to Cisco, 82% of internet traffic will be through video by 2021. Video can no longer Read More
Ready for an amazing stat? Audiences retain 95% of a message when they watch it in a video, webinar or broadcast. No wonder advertisers are demanding live content. Are you ready to sell these target audience placements? Jayme McKelvey, Director of Sales Read More
At the Niche CEO Summit a few months ago, niche publishers gathered from all over the country to share best practices and new creative strategies. One hot topic at the roundtables was B2B digital strategies for small niche publishers. We talked about Read More
The most fun you can have in digital advertising today is competitive conquesting. Your advertising clients will eat it up. And you sales team will be knocking out the signed insertion orders. “How?”, you ask. Programmatic display advertising. That’s how. Programmatic marketing is Read More
I often speak about how to magically transform your content and audience into digital membership revenue. At the end of the talks, the most frequent question I get is “what is the difference between a paywall (or subscription) and a membership? So what’s Read More
There was a time in digital media operations where an impression was, simply put, an impression. It was straightforward, but incomplete. It couldn’t address questions that we’ve since come to associate with impression quality – how long was the ad seen? Was Read More
So you’ve mostly been a print publisher up until now. Maybe you’ve added a couple new revenue streams like a special edition book and a sponsored event or two. You know it’s time to really put some focus on digital ad sales. Read More
Are you ready to grow your digital revenues? We all know we need to launch new digital products to diversify our online income sources in these challenging times. The problem is the deck is stacked against us! In fact, we’ve found five Read More
