See three ideas that underpin many of the ad sales, audience engagement, and business growth strategies shared by our attendees of nearly 100 media leaders.
Virtual events are the “new normal” right now, and many publishers are learning more about online event platforms than they ever planned upon. And while virtual events seem to improve and have more options daily, using them to replace all your in-person event revenue can be challenging (and they seem to take more time!). You need to diversify! We chatted […]
Publishers with events in their portfolio saw a significant hit to 2020 revenue and strategy when COVID-19 safety mandates and closures went into effect in March and April. And while some facilities are now allowing smaller groups to convene, there are still significant barriers to success that would give any publisher pause: mandated hygiene requirements, changes in networking and sponsor […]
Print is not dead. In fact, niche print is thriving. More content than ever is being consumed in print by audiences waiting out the COVID lockdown at home. How can you take advantage of this silver lining? Charles Warner, CEO of Innovative Properties Worldwide, shared a ton of print revenue information with us for the Super Niche (Almost) Live event […]
What a week! Super Niche (Almost) Live took place Tuesday-Wednesday, April 14-15 — and nearly 1,300 niche publishers came to our virtual party! (All the sessions are on our Recordings Page right now.) We had a great time hosting all of you. We picked up some awesome takeaways from our live session keynotes too! The live sessions were: Drew Davis: […]
“May you live in interesting times.” – Chinese proverb Yep, we are living the proverb. And we hope all of our Niche peeps out there are hanging on! Many of you are spinning the current COVID-19 situation as an opportunity. We’re hearing about new magazine launches, sales and purchases of brands, pivots to 100% digital editions, and rethinking of everything […]
It’s a brave, new world right now of remote work, advertiser soothing, audience outreach and support, and business assessment to ensure continued growth and survival. We hope you are hanging in there, Niche Nation! If you are spending time assessing products to ensure your team is focused on the right things during this uncertain period, take a look at this […]
“Experiential” is a trendy word for events right now — but what it really means is making your event so compelling, helpful, interactive, and fun that attendees and sponsors sign up and keep coming back! We asked Agnes Varnum, Deputy Director of the Texas Tribune’s Revenue Lab, to give us some quick tips on creating event “magic”, and why it’s […]