New Money Ideas: Recruitment Ad Campaigns

Your advertisers are likely bending your ear about their open job reqs and hiring woes. Seems like everyone is hiring. Here’s who is, according to the Bureau of Labor Statistics. • Hospitality: Bars, restaurants and hotels• Local Government• Healthcare: Pharmacies, CNAs, RNs, housekeeping• Construction• Manufacturing• Warehousing and transportation• Professional services• Education There are over 8.1M unfilled jobs in the US. […]

Are You Ready to Conquest Your Competition?

The most fun you can have in digital advertising today is competitive conquesting.  Your advertising clients will eat it up. And you sales team will be knocking out the signed insertion orders.  “How?”, you ask. Programmatic display advertising. That’s how. Programmatic marketing is automated bidding on advertising inventory in real-time, for the opportunity to show an ad to a specific type […]

What are we selling?  AUDIENCE!!

Say it with us, Niche Nation.  The value of your publication, your digital magazine, your e-newsletter, your social media presence is A-U-D-I-E-N-C-E.  In your unique market, no one can compete. Let’s leverage this and sing it from the roof tops. Tell your advertisers your audience story.  You have the audience that is most important to them. You can deliver your […]

Audience Growth Hack

Audience growth is the mile-by-mile marathon that makes all things possible with your business – New Advertisers, New Revenue, New Markets – are all predicated on your ability to grow your audience.  As media marketers, the team at January Spring has pulled together our best growth hacks for audience development. People-Based Growth Start by answering these four questions: What is […]

How to Launch a Digital Strategy in Less Than 60 Days

When I say “launch a digital strategy” I mean every aspect of digital: online content, social media, e-newsletter, and even text messaging.  A True Digital Transformation. Everything your publication needs to reach an ever-growing digital audience wherever they are across the web, social and on their mobile devices. Recently we partnered with a niche publisher to upgrade and relaunch all […]